In the last few years,personalized marketing campaigns have been posting strong results compared with traditional, static campaign styles. Regardless of industry or business descriptions, well-designed and well-executed personalized marketing campaigns clearly demonstrate their ability to outpace the competition. This report provides a look at some of the data and conclusions that support that claim…. Read more »

Leveraging Integrated Marketing Techniques to Grow your Print Business This white paper explains in detail what is meant by integrated marketing solutions, identifies the problems marketers are trying to resolve, and lays out a specific path for print service providers who wish to make the transition to marketing services providers. It includes detailed profiles of… Read more »

The marketer’s role has evolved from “messenger” or “advertiser” to “information provider” as customers are now able to search for information and learn about competing products and services from blogs, customer reviews, and webinars. Creating and conducting an ongoing educational webinar program can help your company position itself as a trusted source of information. Like… Read more »