News

October 02, 2009 - Irvine, California

MindFireInc Partners With DMAsc To Present The Power of Personalization at DMA09

MindFireInc® presents the response rates of hundreds of real-life cross media marketing campaigns in fourteen vertical markets

MindFireInc®, the worldwide leader in personalized cross media marketing technology, will be exhibiting at DMA09 in San Diego, CA on October 18-20, 2009. DMA09 Exhibition is being held at the San Diego Convention Center, the world’s largest marketing exhibit hall, where over 12,000 marketers gather to learn about the latest trends in all aspects of direct and digital marketing and technology.

MindFireInc has partnered with DMA Southern California to present the latest findings of its original study of response rates, that analyzes the results of more than 600 real-life marketing campaigns in 12 different vertical markets including health care, financial services, automotive and more. These campaigns are randomly selected from MindFireInc’s huge database of campaigns, and results are reported at an aggregated level that can set industry benchmarks for each vertical market within the study.

“Combined with a series of ongoing A/B split tests that compare the results of personalized vs. non-personalized marketing campaigns, these studies are a key part of MindFireInc’s continued efforts to empower marketing and printing service providers with the in-depth industry knowledge they need to deliver impactful direct marketing campaigns.” said Ramin Zamani, MindFireInc’s Director of Marketing. The results of this highly anticipated study will be presented at DMA09 as part of a special full day event.

MindFireInc is sponsoring DMAsc’s special package of “One Full Day at DMA09 in San Diego,” on Monday, October 19th, 2009 from 8:30 a.m. until 5:00 p.m., which includes keynote presentation with Martha Stewart, one conference session of choice, lunch presentation and three hours of exhibit floor. To learn more and register, please visit: http://www.yourdma.org/event/dma09train

Exhibiting at booth #3402, MindFireInc will showcase MarketFire, the next generation technology for cross media marketing campaigns. MarketFire, a proud recipient of “Must See’ems” recognition at Print09 in Chicago, is web-based software that simplifies creation and tracking of highly sophisticated integrated marketing campaigns, allowing marketing professionals to easily track, measure, and improve the return on their marketing investments.