Link your Direct Mail and Internet Response Channels.

LookWho'sClicking® allows you to create, manage, and analyze marketing campaigns using Personalized URLs and Landing Pages. By doing so, you can:

• Improve direct mail response rates.
• Provide relevant content in response to preferences.
• Engage responders in more meaningful dialogue.
• Convert responders' preferences into revenue.

Step 1: Attract.  Print Personalized URLs on each Direct Mail Piece

Using your campaign's Mail File, LookWho'sClicking^® generates and hosts a Personalized URLs for each recipient, as well as automates the process of inserting these unique addresses into the mail file for inclusion in each direct mail piece.

Since studies have shown that more than 42% of direct mail recipients prefer to respond online, Personalized URLs provide a convenient response option.

Step 2: Interact.  Capture Visits to the VIP Landing Page

When John visits his Personalized URL, he's visiting a VIP Landing Page built specifically to support the direct mail piece he holds in his hand.

For example, the VIP Landing Page's creative matches that of the mail piece. Upon arriving at JohnSample.MyOnlineReply.com, a welcome message thanks John for visiting.