NEWS RELEASE
For Immediate Release
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Media Contact: Mikkele Bringard
MBringard@MindFireInc.com
MindFireInc® Announces Product Integration With HP SmartStream Designer
Best In-Class Partnership to Offer Seamless ROI-Driven Campaign Development with Variable Data
Irvine, California - February 13, 2009 - MindFireInc®, the leading provider of on-demand marketing intelligence and sales automation software, today announced the integration of MindFireInc’s LookWho’sClicking® software with Hewlett-Packard’s SmartStream Designer. This product partnership will provide benefits to users of both solutions by facilitating the workflow between HP’s variable data composition and digital printing capabilities, and MindFireInc’s personalization technology for ROI-driven campaign management and execution.
With this integration, users of HP SmartStream Designer can create variable data documents from within Adobe InDesign and add personalized URLs via a simple plug-in developed by MindFireInc. A middleware executable, called the Personalized URL Generator, generates EPS files that contain personalized URLs, which promote a "call-to-action" response from the target prospect. Therefore, users of both applications don’t have to leave the HP SmartStream workflow environment in order to tap into the powerful tracking and measurement that is increasingly being demanded by corporate marketers.
"HP sees a strong market opportunity to better serve the graphic arts community in providing added impact to the marketing campaigns they design. With the introduction of HP SmartStream Designer, it is important for us to partner with other best-of-breed solution providers to create the best possible client experience," said Alon Bar-Shany, GM, Indigo Division, HP. "Our integration with MindFireInc’s LookWho’sClicking product marries the requirements of our clients to be creative, and at the same time, be able to demonstrate an ROI in what they do with variable data printing."
This joint initiative is another milestone in the partnership between MindFireInc and HP. MindFireInc is a founding Platinum Partner of HP’s User Group, Digital Solutions Cooperative (DSCOOP), which will host its 2009 Conference on Feb 19-21 in Orlando Florida. At this year’s show, attendees will be able to view a demo of the integration at the MindFireInc showcase and receive a special promotional offer to download a free version of the software. A copy of the HP SmartStream Designerplug-in for existing HP Indigo customers is available on My Hp Indigo and LookWho’sClicking and can be downloaded from http://Designer.GotPurls.com.
"Over the years, MindFireInc has developed a close working relationship with HP," said Moe Farsheed, CEO, MindFireInc. "We are excited by the SmartStream integration and the doors of opportunity that it opens for both organizations. Now, thousands of HP Indigo customers throughout the world can more easily tap into the power of lead tracking and conversion following their customers' variable data marketing campaigns."
Arie Abecassis, President, MindFireInc added: "This is a logical linkage between two applications that complement each other quite well. Since many of our clients today use HP digital presses, our expectation is that this will yield immediate benefits for our joint customers, today and in the future. In the end, we are most interested in simplifying the workflow of our customers and making them more productive."
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About MindFireInc:
MindFireInc is the worldwide leader of marketing intelligence software and services that enables the creation and deployment of targeted, trackable cross-media campaigns. More than 500 companies and 2,500 users worldwide depend on MindFireInc to manage thousands of cross-media marketing campaigns. MindFireInc's flagship product, LookWho'sClicking®, automates the creation and management of highly-effective direct marketing campaigns utilizing Landing Pages, Personalized URLs, response-tracking, and more. With offices in California, New Jersey, New York, Arizona, and Asia-Pacific, MindFireInc is a privately held company led by a seasoned management team with proven industry success. MindFireInc is proud to be named by Inc. 500 as the 6th fastest growing software company in the United States.
For more information, please visit www.mindfireinc.com or contact:
Mikkele Bringard
Tel: 949.474.4418 x219
MBringard@MindFireInc.com
