NEWS RELEASE
For Immediate Release
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Media Contact: Mikkele Bringard
mbringard@mindfireinc.com
In-Plants Adding New Services to Generate Growth According to Exclusive In-Plant Graphics-MindFireInc Survey
Capital Investments Planned Despite Tighter Budget Constraints
MindFireInc®, the leading developer and distributor of ondemand cross-media communications software, and In-Plant Graphics, the leading industry publication for in-plant printers, announced the release of a joint study at this year's IPMA International Conference in Rochester, New York that highlights some of the challenges and opportunities facing in-plant printers.
According to the June 2009 poll, which surveyed 120 respondents from a cross-section of in-plants in areas such as education, non-profit, government, healthcare and financial services, in-plants are finding ways to cut costs and generate new revenue streams through the end of this year.
Among the top strategies for viability and growth: investing in additional hardware and software (65%), adding new services (64%), and reducing budgets (63%).
As far as tools of the trade, digital printing is now mainstream within these organizations, as 89% of the in-plants surveyed own a digital printer. More than 50% use VDP software, and an overwhelming 90% view it as an important tool today or in the very near future.
This bodes well for the future use of personalization as more than 90% of these organizations have yet to use it, though 50% of them are at least somewhat familiar with it. Similar data can be found in the adoption of cross-media communications, which combines the power of direct mail and print marketing with other response channels such as email, SMS, and pay-per-click.
"The demands being placed on the in-plant industry for demonstrating value are greater than ever," said Arie Abecassis, President, MindFireInc. "With a large installed base of digital printers, and the increasing importance of VDP, this survey supports the notion that this community is well-positioned to take full advantage of the benefits of personalization as a means to track and improve the effectiveness of print marketing for their parent organizations."
For a free complete download of the survey, please click on www.IPG.GotPurls.com and a complimentary copy will be sent to you.
About In-Plant Graphics Magazine
In-Plant Graphics is the leading graphic arts magazine written specifically for in-plant reproduction departments, and is read by about 20,000 graphic arts professionals in the United States. In-Plant Graphics is full of well-researched articles designed to help managers of in-house reproduction departments increase productivity, save money and stay competitive in an increasingly competitive world. It covers technical and business-related topics, focusing on publishing, prepress, printing, bindery and mailing. Other topics include profiles of successful in-plants, management issues, industry news and the latest graphic arts products.
About MindFireInc
MindFireInc is the worldwide leader of marketing intelligence software and services that enables the creation and deployment of targeted, trackable cross-media campaigns. More than 500 companies and 3,000 users worldwide depend on MindFireInc to manage thousands of cross-media marketing campaigns. MindFireInc's flagship product, LookWho'sClicking®, automates the creation and management of highly-effective direct marketing campaigns utilizing Landing Pages, Personalized URLs, response-tracking, and more. With offices in California, New York, and Asia-Pacific, MindFireInc is a privately held company led by a seasoned management team with proven industry success. MindFireInc is proud to be named by Inc. 500 as the 6th fastest growing software company in the United States in 2008.
For more information, please visit www.MindFireInc.com or contact:
Mikkele Bringard
Tel: 949.474.4418 x219
MBringard@MindFireInc.com
