Marketing Specialist
Job Role:
Responsible for performing a variety of marketing and promotional duties designed to support the marketing department in achieving its goals.
Essential Duties:
1. Assist in planning and preparation of Tradeshows:
- Study floor plans and anticipated traffic patterns, developing event timetable with deadlines for booth space selection, contractors agreements and payments.
- Research, screen and recommend booth contractors.
- Review tradeshow’s sponsorship opportunities and provide recommendations.
- Recommend pre and post-show marketing programs.
- Make hotel and flight arrangements.
- Develop and follow up detailed tradeshow checklist.
- Develop trade show budget estimation spreadsheet and track the actual costs for each item.
2. Assist in developing and deploying Marketing Campaigns:
Client communications:
- Review, proofread, review and comment on company’s monthly eNewsletters: SpotLight and R.O.Eye.
- Set up online webinars (using GoToWebinar) add polls and survey questions, write and send email invitations and reminders for Client communications: Coach’s Corner, Sale’s Corner and other client webinars.
Lead generation:
- Create integrated personalized cross media marketing campaigns using company’s software LookWho’sClicking and MarketFire.
- Design and test various landing pages, Microsites and Google Adwords Campaigns to optimize and improve PPC performance. Review KPIs for each PPC campaign day to day, and report on a weekly basis.
- Set up online webinars (using GoToWebinar) add polls and survey questions, write and send email invitations and reminders for Prospect Webinars.
3. Maintain and update company’s Website and Client’s intranet (FastLaunch® Online Resource Center) and Social Network Sites
- Develop press releases, update on website and distribute to media partners
- Help writing case studies, whitepapers and best practices.
- Use company’s website CMS to keep the content updated.
- Update company’s pages on Facebook, Twitter and LinkedIn.
- Monitor industry communications on internet for certain keywords and send important information to relevant departments
- Properly archive and file company’s marketing documents and digital assets: logos, artworks, contracts and other files.
4. Maintain and update company’s CRM (Salesforce.com):
- Work with FastLaunch Program Manager to ensure the Client data is up to date and accurate
- Work with Director of Sales to make sure the Prospects and Leads are updated
- Keep track of lead sources and conversation rates
5. Develop and update reports:
- Submit weekly status reports: progress of the projects in hand, number of leads generated from each source, performance of PPC campaigns and other reports as needed.
- Create and update Marketing Monthly Calendar to show dates and topics of each month’s Webinars, Press Releases and other key events.
- Create and update Annual Calendar of Events with dates and details of each tradeshow
Position Requirements:
These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this job. Individual abilities may result in some deviation from these guidelines.
To perform effectively in this position, the incumbent must have:
- BA in Social Sciences, Communications, Marketing, Public Relation or related field from a reputable university with GPA of 3.5 or above.
- 2-3 years of related experience desired but not required, preferably in a software company.
- Proficient in Microsoft Office programs including Excel, Word, Outlook, Power Point.
- Strong oral and written communication skills, preferably including experience in writing brochures, press releases and blogs.
- Knowledge of Search Engine Marketing fundamentals, preferably experience working with Google Adwords.
- Knowledge and experience of using graphic design programs such as Adobe Photoshop, InDesign, Illustrator and Web authoring tools such as FrontPage or Dreamweaver.
- Experience using social media channels.
- Good knowledge of HTML, Javascript, CSS and Web design and knowledge or experience working with open source CMS such as Joomla, Drupal or DotNetNuke.
- Valid California driver’s license and satisfactory current driving record with DMV.
- Automobile insurance that includes minimum liability coverage as required by state law.
Skills:
Must be able to work independently on multiple projects in a fast-paced environment. Must be able to see the big-picture and provide input to add value to the process and programs. Must be creative and be able to think out of the box. Must have strong written communication skills, be highly organized and detail-oriented, and possess strong interpersonal skills.
Please send your resume (with a cover letter) including salary history and current salary requirements to hr@mindfireinc.com with the subject line "Marketing Specialist."
