MindFireInc's LookWho'sClicking Integrates with Google's Website OptimizerJuly 15th, 2008
WhatTheyThink.com interviews MindFireInc's Co-founder, David Rosendahl, about the steps MindFireInc is taking towards integration with Google’s Website Optimizer. According to Rosendahl, integration enables the user to make educated, real-time decisions based on live reporting as the marketing campaign unfolds. Read the Article...
MindFireInc® sponsors free WhatTheyThink’s Economic Outlook webinar with Dr. Joe Webb Wednesday, June 18th from 2:00 to 3:00 pm EDT (-4 GMT)
Dr. Joe Webb will discuss many important topics including
- The Recessionless Slowdown: Strategies for Managing Through the Economic Muddle
- Our Readers’ View: Latest Economic & Research Center Reader Survey Results
- Beat the Summer Heat with Dr. Joe's Latest Reading List
We encourage all of our customers to attend this valuable webinar and learn what this could mean for your business. Sign up for the free webinar at http://members.whattheythink.com/WebCasts/FrmWebinar.cfm?id=88.
Carolyn Valiquette speaks in "Solutions Showdown" at DM Days New York
Take a look at the world of Variable Data Outputs for the Web, Email and Print. See live demonstrations of how three competing solutions approach a set of problems, content, graphics and prospective customers to meet a common set of campaign objectives.
Date/Time: 6/11/2008 3:25 PM - 4:20 PM
Room: 1A18
Conference information: www.dmdays.com
Session information: http://mydmdays08.bdmetrics.com/portal/ViewSession.aspx?id=2510730
MindFireInc® goes international with release of LookWho’sClicking 2.18
MindFireInc® announced today the release of LookWho'sClicking® 2.18. The latest version of MindFireInc's flagship product includes support for multiple languages and locales in deploying personalized landing pages. UTF-8 encoding supports virtually any language and enhanced form design increases campaign manager control over the end user experience. The new capabilities help MindFireInc meet the needs of its expanding international client base. Read the article»
See us at Drupa ’08, May 29th-June 11th!
MindFireInc will be exhibiting at Drupa ’08 in Düsseldorf, German, May 29-June 11, 2008. Please visit us in the HP booth, Hall 8A Booth B26. You can also view a demonstration of LookWho’sClicking product integrations in the following booths:
- GMC Software, Hall 8B C23: See a live demonstration of the new integration between LookWho’sClicking and Print Net T.
- Creo (in the HP booth), Hall 8A B26: See a live demonstration of the new integration between LookWho’sClicking and Darwin.
MindFireIncSM to Sponsor WhatTheyThink.com’s Economic & Research Center
WhatTheyThink.com, the leading online media organization serving the printing and publishing industry announced the sponsorship of WhatTheyThink’s Economics & Research Center by MindFireIncSM a leading provider of cross-media marketing automation technology including Personalized URLs and landing pages. The exclusive MindFireInc sponsorship includes support for WhatTheyThink.com’s surveys, economic reports and special events associated with the Economics & Research Center. Read the article»
MindFireIncSM sponsors free WhatTheyThink’s Economic Outlook webinar with Dr. Joe WebWednesday, March 26th from 2:00 to 3:00 pm EDT (-4 GMT)
This one-hour event will provide graphic arts, printing and publishing executives with an analysis of the current economic climate and a discussion of what these turbulent times mean for individual printers and the printing industry as a whole. Sign up for the free webinar at http://members.whattheythink.com/WebCasts/webinars.cfm.
MindFireIncSM announces it is co-sponsoring the Corazón Project With HP And Dscoop
MindFireInc is pleased to announce it is co-sponsoring, along with HP, a Corazón Project Day following the upcoming Dscoop conference in San Diego, CA. Corazón, a non-profit organization has been building and repairing homes in Mexico through "Build a House in a Day" projects since 1978. Today, Corazón remains 99 percent volunteer-driven, and conference attendees have volunteered to stay an extra day to build a home for an impoverished family in Valle de las Palmas, Mexico. Read the article»
Dscoop '08 Session
Don't Touch That File!
Saturday February 23, 3:00 p.m. - 4:00 p.m.
San Diego B
Dave Rosendahl, MindFireInc
Carolyn Valiquette, MindFireInc
If it hasn’t happened to you, it’s happened to someone you know, and it makes your heart stop every time. A data file is inadvertently corrupted and John gets Mary’s postcard. It usually happens because of the most innocent mistake. You decide to edit just one little data point before going to press, and suddenly your VDP mailing turns into a nightmare. In this valuable session, speakers will discuss best practices for hands-off workflow as well as safety measures for when you need to edit a data file manually.
OnDemand '08 Session
TC9: 1:1 Multi-Channel Marketing Communication: A Review of Toolsets
Wednesday March 5, 2008, 4:20 p.m. - 5:10 p.m.
Ranen Goren, XMPie
Shana Lyons, Applications Specialist, Pageflex
Dave Rosendahl, Executive VP, MindFireInc.
As print service providers move beyond print and become part of the marketing infrastructure, they need to be channel-agnostic and have the ability to repurpose content for delivery via the Web as well as any other form of electronic distribution. The toolsets that enable multi-channel delivery are increasingly complex and diverse. This session will examine various software solutions that enable 1:1 multi-channel marketing communication and will help identify the best solution for your business needs.
MC 2: Campaign Metrics: It’s All About Measurement
Wednesday March 5, 2008, 1:30 p.m. - 2:20 p.m.
Nick DeCesare, Senior VP-Operations, Mercury Print
Jeffrey Stewart, VP Technical Services, Trekk Cross-Media
John Foley, President & CEO, Interlink One
The primary objectives of any direct marketing campaign are increased response, effectiveness, ROI, and revenue. However, measuring these metrics has not been an easy task. That’s where multi-channel marketing with campaign management can help. Technology advancements and the Web now offer ways for marketing professionals to easily monitor, track, and measure the success of a campaign, generate reports, and make campaign adjustments -- in real time. Attend and learn the types of measurement metrics that are of the greatest importance. In addition, hear from leading solutions vendors that have implemented new technologies to meet the demands of the marketing professional.
MC3: The pURL: Is It a Gimmick or Is It a Gem?
Wednesday March 5, 2008, 2:30 p.m. - 3:20 p.m.
Michael Messemer, Vice President, Magjak
Bob Pease, VP Sales & Marketing, Landmark Impressions
What is the purpose of pURLs? Are they simply the next catchy gimmick in marketing, or can they truly help drive response and the overall effectiveness of marketing campaigns? In this session, you will discover how to turn your pURL into a marketing gem! Marketing and print service providers will discuss the use of personalized URLs and how to maximize their effectiveness. We will explore best practices and present examples of successful implementation.
Dr. Zarik Boghossian Joins MindFireInc's Executive Team
MindFireIncSM is pleased to announce that Dr. Zarik Boghossian has joined the company as Executive Vice President of Engineering. Dr. Boghossian is a 24 year veteran of the software industry with a proven record of delivering high-quality, high-impact technology solutions. He will be responsible for the technical strategy, implementation and deployment of MindFireInc's flagship marketing automation product LookWho'sClicking®. Read the article»
MindFireInc Showcases Integrated Marketing Campaign Management Solutions
MindFireIncSM announces its sponsorship and participation in the PIA/GATF Variable Data and Personalization Conference in Phoenix, AZ. Read the article»
Study Shows Faster Revenue Growth With MindFireInc
MindFireIncSM reports the results of a recent InfoTrends study on Multi-Channel Marketing Services. Findings include significantly higher digital color print volume for licensed Solution Partners over firms not using the LookWho'sClicking® Solution. Read the article»
GMC Software Partners With MindFireInc To Bring The Power Of High Impact Personalized Campaigns To GMC's PrintNet Suite
MindFireIncSM announces a partnership with GMC Software Technology. The partnership will combine the power of the two industry-leading applications to create an integrated approach to personalized direct mail and TransPromomotional campaigns. Read the article»
Client Input Key In MindFireInc's Addition To FastLaunch Program: Vertical Market Application Kit
MindFireIncSM announced the release of the Vertical Market Application Kit (VMAK) at Graph Expo 07. VMAK, an addition to the popular FastLaunch® Program, includes six fully developed vertical specific pre-built campaigns and sales tools. Read the article»
KODAK Print On-Demand Solution (PODS) Group Partners With MindFireInc To Bring The Power Of Multi-Channel Campaigns To KODAK DARWIN
MindFireIncSM announces an areement with the Print On-Demand Solutions (PODS) Group, an independent unit of Kodak's Graphic Communications Group. The goal of the partnership is to combine the power of personalized direct mail campaigns with Personalized URLs and landing pages for better conversion of prospects, detailed response profiling, and in-depth tracking of campaign results with the Darwin VI Authoring Tool. Read the article»
Erik Charles Joins MindFireInc As EVP Of Business Analytics
MindFireIncSM is pleased to welcome Erik Charles to the management team. Mr. Charles will be responsible for ensuring that future product releases and service offerings are based on input from solution partners and prospects, as well as detailed market analysis. He will also develop analytics for solution partners to utilize and identify best practices with quantifiable results. Read the article»
MindFireInc Solidifies Commitment To Client Success With Industry Leading FastLaunch Program
FastLaunch® is a multi-level program, offered to licensed solution partners, designed as a "blueprint for success" based on industry best-practices and the business habits of highly successful service providers line of services. Read the article»
MindFireInc Adds Graphing To Their Industry-leading Reporting Capabilities
New feature provides LookWho'sClicking® Campaign Dashboard and Control Panel users to produce high-impact graphical representations of their campaign results. Read the article»
MindFireInc Announces Key Role in HP GO Digital 2007 Industry Event
The GO Digital series is an extension of the new HP Indigo Capture Business Success program launched in 2006. Read the article»
Tips on Safely Navigating the Waters of Value Added Services from OnDemand Journal
Value added services are the key to higher margins and sustainable, strategic partnerships with your clients. The move to digital printing brings with it a host of new potential service offerings. But which services should you offer? Do you have access to the right market and the ability to sell them? This article provides great suggestions for charting your course. Read the article»
“Using Print to Drive Customers to the Web with Personalized URLs” – Print Tip of the Week from the Boston Print Buyers Group
Even the print buyers are getting on board with Personalized URLs. Read this brief, but thorough description of Personalized URLs and how one graphic communications service provider uses them for itself and its clients. Read the article»
LookWho'sClicking 2.10 Released!
LookWho'sClicking 2.10 released June 30, 2006, offers valuable new features like rule-based Welcome page and more control over the Survey page in the Attract Blueprint. Data input/output and reporting functionality have also seen significant enhancements. Read the release notes »
Joseph Manos Joins MindFireInc as EVP
MindFireInc, the leader in linking direct mail with the web, announced that Joseph Manos has joined us as Executive Vice President. PDF »
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