One2One Communications announces agreement to employ MindFireInc Integrated Marketing Solutions
September 2nd, 2008Bolingbrook, IL
One2One Communications announced today that it has reached an agreement to license the integrated marketing solutions of MindFireInc. The products of MindFireInc will allow One2One to incorporate interactive personalization, customized campaign development, data tracking and management tools into their client's TransPromotional marketing strategies.
Rick Brammer, Chief Operating Officer of One2One Communications, said: "This represents an exciting addition to our already rich suite of client services. Especially exciting is the opportunity this presents to our statement clients to employ state of the art integrated marketing solutions that will enhance the personalization of their marketing, messaging and sales capabilities using the most valuable customer communications medium-their billing statements." Research has shown that billing statements typically receive the highest delivery, open and read rates of any printed customer communications.
Incorporating Personalized URLs clients can target, customize and personalize their key customer advertising messages, while managing valuable client data to enhance their on-statement TransPromotional strategy and further improve response rates.
Joe Manos, Executive Vice President of MindFireInc, said: "One2One Communication's deployment of our services using their high quality billing statements represents a unique opportunity for us. While the use of personalization to increase the effectiveness of marketing campaigns and response rates using direct mail has been well established, using the billing statement has additional advantages in that the statement realizes more than 95% open and read rates. This virtually assures increased advertising impressions and exposure to the personalization provided by the Personalized URL. Additionally, incorporating Personalized URLs into One2One's Electronic Bill Presentment and Payment (EBPP) products provides a direct link back to personalized landing pages for sales, marketing and other key customer communication functions."
The companies will begin to introduce the MindFireInc products to One2One's statement clients during the third quarter of 2008.
About One2One Communications One2One Communications specializes in the design, development, processing and multi-platform delivery of high quality billing statements. Offering partners a flexible data platform, we present a unique value proposition that enables clients to lever the power of TransPromotional documents to enhance branding, advertising, and communications strategies directly through the use of the billing statement and other frequent customer interactions. About MindFireInc Since 1999, MindFireInc has been the leader in helping marketers link the impact- power of direct mail and other off-line media with the interactive capabilities of the Internet. MindFireInc's flagship product, LookWho'sClicking®, is a web- based application suite that automates the creation, management, and tracking of Personalized URLs and VIP Landing Pages. The company delivers LookWho'sClicking through its expanding network of Solution Partners, which are typically print service providers, marketing service providers, agencies and consultants. With offices in California, Idaho, New Jersey and Asia-Pacific, MindFireInc is a privately held company led by a seasoned management team with proven industry success. MindFireInc® is a top ten software company on the 2008 Inc500 list. For more information, please visit: www.mindfireinc.com. Mark HammerstromVice President, Marketing and Communications
One2One Communications
Tel: 630-364-5953
Email: mark.hammerstrom@one2onecom.com
www.one2onecom.com
