PURL Direct Mail Tracking System
PURL Direct Mail Tracking SystemsPURL Direct Mail Tracking System : Most direct mail campaigns neglect the large percentage of recipients who prefer to respond on-line. Sending them to a same-to-all corporate web site just isn’t good enough for today’s web-savvy audience. A "PURL Direct Mail Tracking System" engages these highly valuable prospects with their own VIP landing pages.
A Personalized URL is a web address that incorporates the recipient’s name. For example:
www.ChristopherColumbus.MyNewWorld.com
How does "PURL Direct Mail Tracking System" work: Personalized URL Marketing is the technique of adding such a web address as one of the response channels on a direct mail piece and following it up with highly targeted VIP landing pages. When Christopher visits his personal landing pages, he finds exactly the information he expects based on the direct mail piece. He stays engaged and interested longer. He is more likely to buy. And a PURL direct mail tracking system is there to record and report on the activity of Christopher and all of his co-recipients.
MindFire Inc’s flagship product LookWho’sClicking is the premier technology for Personalized URL Marketing and tracking. LookWho’sClicking helps automate the creation and management of a personalized URL for every direct mail recipient, and dynamic VIP landing pages. The activity of each respondent is tracked and reported via the PURL direct mail tracking system. Leads are automatically sent to the sales team for immediate follow-up.Get two powerful media, direct mail and internet, working together.
Learn More about PURL Direct Mail Tracking System and LookWho’sClicking * “PURL” is a registered trademark of Nimblefish Technologies, Inc.