MindFireInc® Spotlight
Welcome to MindFireInc® Spotlight, an electronic newsletter that will provide you valuable insights into the world of direct marketing analytics.
Each month we will share cutting edge information on sales strategies, technical best practices, and featured case studies. We are confident you will look forward to receiving each issue. Please take a minute to forward this issue to a colleague that would appreciate this valuable content.
| March 2012
| How a Traffic Ticket Cost $2 Million Dollars, Dscoop7: Are You Ready for Next? |
| February 2012
| What's Your Fascination Advantage?, Do You Know Your Customer Wants?, QR Code in the Mail, Facebook Timeline |
| January 2012
| 'Tis the Season for New Year Resolutions, Mobile First: What's Your Strategy?, Mail Services Price Change |
| December 2011
| 3 Marketing Strategy Ideas, Truth about Charging for Cross-Media, Mistakes To Avoid in QR Code Campaign |
| November 2011
| Market Yourself with a Regular E-Newsletter, Staff Considerations for Cross-Media Marketer, No Cross-Media Yet? |
| October 2011
| Crossing the Planning Threshold: Keeping Cross-Media Top of Mind, Key Takeaways from DMA 2011, The Industry Vertical |
| August 2011
| MindFireInc Wins at Dscoop Asia, Take Your QR Codes to the Next Level, 3 Keys to MSP Success, MindFireInc at Graph Expo |
| July 2011
| Mobile Social Networking, Take Your B2B Marketing Mobile, Increase Direct Mail Response Rates with Perfect Timing |
| June 2011
| Email Marketing and Spam, Becoming a Marketing Service Provider, Increase Direct Mail Response Rates |
| May 2011
| Attention-Grabbing Creative, Email Marketing and Spam, Social Media and Direct Mail, The Power of Transparency |
| April 2011
| Build Social Landing Pages, The Road to Marketing Services Provider, Improving Off-Page Optimization, Best Practices. |
| March 2011
| Prescription for Growth in 2011, 3 Mistakes in Cross-Media, To Facebook Or Not To Facebook, On and Off-Page SEO |
| February 2011
| Value-Based Selling, Five Mobile Marketing Myths, The Fear Factor, and The Trackable Links Curiosity |
| January 2011
| Integrated Multi-Channel Marketing, Next Generation of Print, and New Skills for New Services |
| December 2010
| Social Media has changed the face of marketing |
| November 2010
| The Opportunity of Multi-cultural Campaigns and Presenting Multilingual Campaigns
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| October 2010
| Pricing a Good Design, The Growth of QR Codes and Targeting the Mailing List
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| September 2010
| Team Selling, Gain Campaign Insight, and the Value of Integrated Campaigns |
| August 2010
| Tips on how to play the game when it is necessary to respond to an RFP (Request for Proposal) |
| July 2010
| Quarterly Business Reviews, Landing Pages for QR codes and Leveraging Social Media Sites
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| June 2010
| Start with strategy, not the tools; Using QR codes; Market research to drive messaging
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| May 2010
| Archiving Old Campaigns |
| April 2010
| Make it Interactive, E-mail vs. Direct Mail and Data Management: Survey Says
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| March 2010
| Selling on Value, Cross Media Design and Creating a Schema
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| February 2010
| SMS and Short Codes |
| December 2009...
| Create an improved "dialog" with consumers |
| November 2009
| Tips to help make sure your campaigns get results |
| October 2009
| Webinars, Social Media Networks, and Knowledge Base |
| September 2009
| Personalized URL and a microsite |
| August 2009
| New Generation of Technology |
| July 2009
| Intelligent Mail Barcode |
| June 2009
| Mobile Marketing: The Next Frontier |
| May 2009
| Cross-Media Goes Social |
| April 2009
| Personalized URL Security |
| March 2009
| Measuring Email Success |
| February 2009
| Data Driven Creative |
| January 2009
| Calls to Action Drive Results |
| December 2008
| Leverage Buyer Psychology |
| November 2008
| Increase the Effectiveness of Pay-Per-Click Advertising |
| October 2008
| Identifying Ideal Prospects for Multi-Channel Marketing |
