Newsletter

August 2011

Meet with Your Customers in MindFireInc’s Booth at Graph Expo 2011

By: Ramin Zamani

The key to success for every business is delivering the product and the services your customers need most- at a price they are willing to pay, while making a reasonable profit. The first step though is to find what they need, what challenges they face, and how you can help them achieve their goals. How? We are bringing you the answer: This year at Graph Expo, we are turning our booth into a training hub. We are bringing senior corporate marketers from selected industries to answer your questions and to share their stories with you.

The seats are limited (seriously!) So click here to book your spot now.

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MindFireInc Posts Major Wins at Dscoop Asia 2011

By: Joe Manos

For the second year in a row, MindFireInc was a platinum sponsor for the 2011 Dscoop Asia Conference hosted in Singapore August 23^rd and 24^th.

This year over 1300 HP Indigo customers across the Pacific Rim attended the conference. These are amazing numbers given the fact that this is only the second year for Dscoop in the region.

We had an incredible experience this year for several reasons:

• The growing need for mobile and social media marketing campaign tools to meet the emerging needs of customers across the globe
• Our growing acceptance as the market leader and our robust solution capabilities in all of the critical areas of Cross Media Marketing
• Our Master Reseller (Priority Smart Solutions) for the region has generated a great deal of interest and relationships with the leading print service providers across the region

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Personalization Will Take Your QR Codes to the Next Level

By: Ramin Zamani

All of us in the industry understand the value of a personalized URL (pURL). That kind of personalization can increase the response rates of any cross media marketing campaign. Everyone likes to be spoken to personally, and pURLs help you achieve that. But now, personalization isn’t just restricted to adding a pURL to the bottom of your mail piece. Personalized QR codes give you a whole new way to bring a custom and relevant message to your prospect.

I’m sure many of you have seen and used QR codes. They’re a hot topic for a reason – they have the unique ability to seamlessly connect the offline and online experience. That connection is invaluable for any cross media marketing campaign.

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3 Keys to Be a Successful Marketing Services Provider: Plan, Partner, People

By: Ramin Zamani

Marketing Services Provider. We talk about how important it is to become one all the time. Sometimes though, it’s hard to understand how to succeed in this endeavor. Obviously, it takes more than learning how to slap a personalized URL (pURL) onto a direct mail piece. There are several things you need in order to successfully transform your business and become a marketing services provider. We recently had a meeting with one of our successful clients to talk about their transformation. During our talk, they shared the three key factors that most contributed to their success: Plan, Partner, and People.

Having the (Right) Plan

Any business venture has to have a plan, one that’s backed by the organization’s senior executives. Don’t blow it off because you think progress will happen naturally; it probably won’t. A plan is what determines your course of action and gives you set goals. A plan tells everyone in your company what is expected of them, so you can all be working with a common focus. A plan also measures your achievements as you transition.

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