Newsletter

January 2012

‘Tis the Season for New Year Resolutions

By: Cary Sherburne

Have you made personal and professional New Year resolutions yet, in the spirit of the season?  I’ll leave the personal ones to you. Professionally, New Year resolutions—or at least specific and measurable goals for 2012—are of critical importance, especially in today’s dynamic and often disconcerting business environment. Here are a few suggestions you might want to take into consideration.

• Are you making the most of your existing customer base?  Common wisdom says that mining existing customers for more business costs six times less than acquiring a new customer, yet many businesses place an undue amount of focus on customer acquisition, letting customer retention/expansion efforts fall to the back burner.Do the research on your best customers.  What are they doing differently these days? What are the key trends in their respective industries? Who are you working with inside each company, and how can you best expand beyond those group(s)? Don’t let valuable existing customer relationships languish. Make sure they know about the full range of your offerings, and don’t be shy about asking your best contacts for internal references.

Continue Reading »

Mobile First: What’s Your Strategy?

By: Cary Sherburne

In the early days of smartphones and mobile communications, consumers were happy to be able to access websites with their mobile phones. When was that, two years ago? Things are moving fast in this space, and expectations have changed dramatically in this short time.  Now consumers want mobile-optimized websites. And this doesn’t mean you just move your existing web content to a different format.

The first stage in this transition was to have a mobile-friendly website.  This meant sensing the device being used and presenting the same content in the appropriate form.  It also meant streamlining content so it is more digestible in the smaller screen format. Now, however, the trend for an increasing number of marketers is a “mobile first” strategy.

Continue Reading »

Mail Services Price Change

By: United States Postal Service

As of Sunday, January 22, 2012, the United States Postal Service increased the prices for mailing and shipping services. The press release indicates how First-Class Mail price increases are effected and additional price adjustments that have also been made. To download the press release, please click here.

Continue Reading »