Newsletter
July 2011
Mobile Social Networking Continues Strong Growth
Published from emarketer.com
Accelerating smartphone purchases helps category growth
Social networking via mobile phones has been growing quickly in the US for over a year, and it still has the momentum of one of the fastest-growing content categories on mobile.
March 2011 research from comScore found that growth in unique users of mobile social networking over the previous three months was nearly 46%, compared to 43.3% for maps and 40.2% for weather. Social networking was not only the largest growth area during the period, but it was also the only one of the top three that is used for entertainment rather than utilitarian purposes.
7 Ways to Take Your B2B Marketing Mobile
By: Adam Holden-Bache. Published from socialmediab2b.com
Within the last few years, the use of mobile technology in the workplace has risen dramatically. In the B2B space, professionals accessing business information and content on smartphones and tablets is impacting business operations, workflow, communications and marketing.
B2B mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research.
So how should your business plan for the impact of mobile on B2B marketing?
Integrate Mobile Marketing Into Your Cross-Media Campaign Strategy
By: Torey Pickard in Cross-Media Marketing
I know I don’t have to tell you that mobile technology is a powerful force in today’s world. Ray Kurzweil put it in perspective when he said, “The computer in your cellphone today is about a million times cheaper, a thousand times more powerful, and about a hundred thousand times smaller than the only computer at MIT in 1965. What used to fit in a building, now fits in your pocket.”
Everyone can see that mobile is growing at an incredible rate. In fact, I’m sure many of you are probably reading this blog from a smartphone. If you don’t have a cellphone, you’re one of only 7% of Americans.
Increase Direct Mail Response Rates with Perfect Timing
By: Ramin Zamani
In my last two posts about increasing direct mail response rates, I discussed the importance of attention grabbing creative and targeted personalization. Both of these are necessary for an effective direct mail piece. But, if you really want the best chance at increasing your direct mail response rates, there’s another piece to the puzzle – Perfect Timing.
Perfect timing brings the other two parts together, delivering them at a time when the customer is already predisposed to give your message a closer read. At first, you might be thinking, “How am I supposed to know what timing is perfect?” But, surprisingly, it might be the easiest of the three.
Success stories
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Rebecca Bolin, Creative Director and Dianne Schutz, Director of Printing"MindFire was the key component in our integration."
Rink Direct
