Newsletter

March 2011

A Prescription for Growth in 2011

By: Joe Manos

Over the last four weeks I have had an opportunity to guest speak at a number of seminars hosted by our customers for their prospect and customer base focused on new strategies for revenue growth.

What struck me at each event was the incredible energy at these events and more importantly the new business that would result in the coming days for the Print Service Provider.

That got me to thinking about a number of actions that today’s service provider can take that would absolutely create new revenue growth opportunities for their business in 2011.

I call it a “Prescription for Growth in 2011”.

There are three activities that every service provider can launch today that will absolutely result in new revenue for their business in 2011.  By launching these three activities the service provider can build new revenue for each month of the year.

I’ve watched our customers execute these strategic activities with great success and I will provide you a few examples of their results in this article.

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Three Common Mistakes in Cross-Media Marketing Campaigns Strategies, and How to Avoid Them

By: Ramin Zamani

Why do some marketing campaigns deliver impressive results, while others fail to yield even a positive ROI? Although several factors contribute to the success of a cross-media marketing campaign, lack of a clear strategy is often the root problem. Here are the top three mistakes that cause cross-media marketing campaigns to fail and how you can avoid them.

Mistake #1: Not setting the (right) expectations

Your client, the marketer, usually has specific marketing objectives: to grow market share by x% by the end of the year, to increase brand awareness by y% three months after a launch, etc. Before deciding these objectives, however, you and your clients should agree on how to define and measure success for each campaign. Connecting the marketing and campaign objectives will help you and your client set a reasonable target.

For example, if you are building a demand generation campaign with a B2B client, discuss what defines a quality lead for the sales team, review your client’s previous campaign results, and consider the factors that may affect the results.

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To Facebook Or Not To Facebook, That Is The Question

Article from MediaPost MarketingDaily

By: Karl Greenberg

Social commerce is a symbiotic activity between platforms like Facebook and Twitter and traditional and mobile e-commerce. The question for marketers is how many eggs to put in the Facebook basket. E-commerce sales will hit $197 billion this year, per Forrester. But while Amazon has about a 10% share of that, for Facebook to generate even 5% of that total, it would need to spend millions upgrading infrastructure to support the retailers, buyers, devices and payment options that Amazon does, according to a new report from WebMediaBrands’ SocialTimes Pro.

Still, social and mobile commerce is huge. The firm cites third-party data suggesting that 34% of shoppers clicked on an ad in response to a location-specific message; 51% of consumers have made a mobile payment within the past three months; 60% of all time spent on the mobile Internet is on social networking sites; and 27% of the top 100 retailers have a “like” button on their product pages.

Among that trends the research group identified are: the larger revenue opportunity is beyond the social network and includes retailers’ sites; mobile devices and startups launching their own platforms; Facebook sales are less than 10% of the monthly revenue for most retailers with virtual Facebook storefronts; industry experts say the volume of transactions for physical goods on Facebook will top $250 million by 2011; and retail revenue generated from Facebook this year is likely to be between the $75 million and $100 million range, conservatively.

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On-Page and Off-Page SEO (Search Engine Optimization)

By: Pouyan Paryas

The two main and most important parts of SEO are “On-Page” and “Off-Page” Optimization. In “On-Page” the web developer teams are responsible for optimizing web sites in order to have better SERP (Search Engine Result Page) rankings. On the other hand there is “Off-Page,” for which mostly webmasters are responsible for. Both “On-Page” and “Off-Page” are important for SEO. Studying the concept and techniques of SEO before developing a website is very important. As Google says: “If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site.” In this post, I review some of the key considerations for On-Page SEO. Stay tuned for my next post in which I will cover best practices for Off-Page optimization and other SEO tips.

On-Page Search Engine Optimization

Here is the list of important things which all SEO experts have to follow up in order to optimize their websites:

Select Keywords

First step in SEO is selecting keywords, as all SEO experts should use them all over the websites during the development process and after that. It is very important to choose good and suitable keywords related to the main concept of website. Selected keywords should be used and emphasized wherever it is possible, like: URLs, body of pages and links.

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