Newsletter

May 2012

MindFireInc is Expanding Office Space

By: MindFireInc

MindFireInc is expanding its headquarter office space to accommodate new hires and accelerate the company’s growth. The new office, which is located in the same building but on a different floor, is nearly two times bigger than the existing place and brings our team a more comfortable working environment–helping us increase our productivity to better serve you.

The new address is:

30 Corporate Park, Suite 400, Irvine, CA 92606

Helpful Tips to Make Sure Your Exhibit Turns Out to be a Success

By: Ruchel Freibrun

I have the pleasure to be the coordinator for MindFireInc’s Trade Shows. Having coordinated tradeshows like Graph Expo, Dscoop, PODi and other tradeshows/events for the last two years and a half for an inc500 software company is always a learning experience and a lot of fun. It’s the highlight of my job. From establishing relationships with the vendor to buying pins and velcros – making sure that hop up banner will stay on the frame is part of my detailed task.

Here are some surefire tips to make sure you keep your calm and make your exhibit a success.

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Top 5 Things Campaign Managers Should Know About Email Deliverability

By: Anna Dispensa

While email deliverability is an extremely complex topic, there are five things all campaign managers should know:

1. Your results are only as good as your mail file. Garbage in, garbage out. The best lists are organically grown, opted-in house lists of individuals that wish to receive your messages.
2. CAN-SPAM regulations govern your email blasts. You should be familiar with the requirements (including an opt-out method, a physical mailing address, and no misleading or deceptive information.)
3. Unsubscribes are not bad. In fact, you should be grateful for them. Unsubscribes are the polite way of your email recipients letting you know that either your offer is not compelling enough, you are sending it to the wrong people, or both.

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