Newsletter

November 2011

Market Yourself with a Regular E-Newsletter

By: Robert Carrier

Most of us in the printing and marketing business spend all our time promoting others. We print their postcards, design their websites, and host their marketing campaigns. Our sales staff talks to prospects about the importance of marketing continuously. With all of that going on, we often forget that we need to market ourselves too. We need to start practicing what we preach to bring ourselves more business.

One of the easiest ways to get yourself in front of you prospects on a regular basis is to commit to a monthly e-newsletter campaign. Your newsletter can be any combination of things. Regardless of what you decide to include, the biggest key is the commitment. It takes a number of touches to even be acknowledged by your prospects. Once they know who you are, you want to make sure they are constantly reminded of you so they think about you when they’re ready to buy.

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Staff Considerations for the Cross-Media Marketer

By: Ramin Zamani

Cross-Media campaigns today have grown way beyond the typical personalized URLs, landing pages and thank you emails. Today, we are driving traffic with direct mail, email messages, SMS text messages, QR Codes, Intelligent Mail barcode triggered messages, as well as links from Facebook, LinkedIn, Twitter, and more. Landing pages can contain multiple dynamic elements and automatically display content fitting the detected browser, whether desktop or mobile. Other advanced integrations are possible with other solutions such as CRM systems and payment gateways.

Taking advantage of all these capabilities can be difficult for the typical staff of the print service provider. There’s no time like the present to begin to integrate staff with the right skill sets into your business.

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No Cross-Media Yet? What Are You Waiting For?

By: Cary Sherburne

Are you one of the printing firms that has yet to dip its toes into the cross-media waters?  If so, we are curious about why.  Industry pundits—and not just from our industry, but across the board for marketers—consistently stress that now is the time to engage in cross-media. Print volumes are declining as marketers use more alternative media.  But print is still a significant portion of the marketing budget.  For companies that can provide cross-media services, including print, from under one roof, there are many opportunities, not the least of which is higher margins on both print and other media than normally seen in the world of conventional print.

Marketers want to take advantage of the improved return on marketing investment (ROMI) that has been proven to be a result of good cross-media campaigns. Need facts to support this?  PODi has a huge library of case studies that cross a wide range of industries and fully document not only the process, but the product, of these campaigns.

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