Newsletter

October 2011

Crossing the Planning Threshold: Keeping Cross-Media Top of Mind

By: Cary Sherburne

2012 is almost upon us, and many companies are embarking on their planning process for the new year. If you attended Graph Expo and picked up the Must See ‘ems brochure, you might have noticed that in addition to highlighted products, the brochure also includes a description of critical and opportunistic technologies available to printing operations to spur growth, offer market differentiation and more. If you have the brochure and missed that element, now is a good time to revisit it. If you were unable to attend Graph Expo, here’s a brief recap.

As an overarching necessity for today’s printing businesses, the panel of 19 experts from around the globe that participated in judging entries and selection critical technologies had this to say: “As the printing business has become more complex and competitive, business, marketing, and production transition planning with strategic and tactical components have become an integral part of successfully implementing and integrating a technology into current operations.”

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Key Takeaways from DMA 2011

By: Joe Manos

MindFireInc attended this year’s DMA Conference in Boston in early October.  Here are a few observations about the attendees and their needs.

First of all, we conducted an innovative marketing campaign to drive attendees to the MindFireInc booth.  We used a new approach focusing on a mobile use case with a Personalized QR Code that provided each respondent with a great offer and important information on best practices for mobile marketing.

All of the attendees visiting our booth told us that it was the best marketing campaign that they received prior to arriving at the show.  They also stated that they loved our ongoing touches throughout the show through email and text messages on important activities that they shouldn’t miss.

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The Industry Vertical – Becoming an Expert

By: Robert Carrier

Almost every printer has an industry vertical that they work extensively with. Your specialized knowledge can make you an expert marketer for that industry vertical.

Much has been written on the virtues of sticking to a particular industry vertical when developing your marketing business. The fact is, this is quite possibly the biggest factor for success for those beginning to offer marketing services.

Even as print service providers, clusters of two or three major vertical markets could be found in our customer list. Perhaps your list is heavy in Banking, or Real Estate, or Manufacturing? Regardless of the industry vertical, you almost always knew just exactly what your customer’s print needs would be. You could seek out more customers in that same industry vertical because you were an expert.

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