Cross-media marketing brings print and marketing service providers business growth opportunities. With the increase in online media consumption and the rapid growth of mobile applications, running a successful campaign is difficult without including new media. Forrester Research reports that marketers will spend more than $55 billion in interactive marketing by 2014. For print and marketing service providers who are serious in expanding their business, cross-media marketing is no longer a nice-to-have; it is a must.

Cross-media marketing brings several advantages:

• The power of personalization: Building long lasting relationships with your customers is about relevance. With MindFireInc’s LookWho’sClicking®, you can build and deliver an individually crafted data-driven message based on each recipient’s preference.
• Increasing response rates: Studies show that compared to traditional static direct mail campaigns, cross-media marketing campaigns can increase response rates by 300 to 500 percent. Using a variety of carefully selected channels to quickly deliver a targeted message increases the likelihood of response.
• Real-time visibility: In today’s economy, marketing professionals try to maximize the return on each dollar they spend. With LookWho’sClicking’s powerful Marketing Dashboard, you are in full control of your campaign. You can monitor the campaign results immediately after launch and adjust your messages, offers, or channels accordingly.

• Technology: MindFireInc, a pioneer in personalized URL (pURLs) technology, maintains its leadership in the industry by investing in research and development and constantly introducing innovative solutions. LookWho’sClicking’s powerful functions include: personalized URLs, QR codes, Intelligent Mail barcodes, SMS text messaging, Email marketing, report and analytics, personalized microsites and landing pages, triggered lead alerts, Campaign Wizard and Blueprints, social media share and bookmarking buttons, and more.
• FastLaunch® Training and Online Resource Center: Success in marketing services requires more than just technology. After working with hundreds of print and marketing service providers across the globe, we have discovered the challenges most companies face and have identified practical solutions for each challenge. Our comprehensive training program will get you started with the world’s most proven cross-media marketing solution in just 30 days.
• Technical Support and Professional Services: A dedicated team of Technical Support experts is available to help you with any questions. You can always count on our Professional Services team as an extension to your own team. No matter how complicated your customer’s campaign needs are, we’ve got your back.
• Business Development Tools: Selling your cross-media marketing services is the key to successful growth. As a MindFireInc Solution Partner, you have access to a full suite of new business development tools: a step-by-step go-to-market plan with practical tools, templates, sales presentations and scripts, customizable monthly enewsletter, self-promotional campaigns, case studies, monthly educational webinars, strategy discussion planning sessions, and many more invaluable resources.