Know Exactly What's Working — and Prove It
Your clients send direct mail. People respond. Revenue goes up. But who gets
the credit? MindFire connects mail to response to revenue — so you can
prove what works, optimize what doesn’t, and turn every campaign into a
case study.
From audience to attribution — one platform, five steps, complete proof. The Five Steps of Every OmniChannel Campaign
Every omnichannel campaign follows the same five steps. MindFire powers all of
them — from building the audience to proving the ROI.
1. Find Your Audience
Every campaign starts with knowing who to reach — and reaching new
prospects your clients don’t know exist yet.
Import What You Have
Upload a client’s mail file — CSV, CRM export, purchased list —
and MindFire validates, deduplicates, and prepares it for campaign launch.
Data flows in via upload, SFTP, or API.
Identify Website Visitors
MindFire’s identity resolution pixel matches anonymous website visitors
to verified postal records — turning unknown traffic into mailable names.
Match rates range from 25% to 70%.
Turn anonymous website traffic into named, mailable leads — people your
clients didn’t know were already interested.
Build Lookalike Audiences
Take a client’s best 1,000 customers and find the top 1%, 5%, or 10% of
Americans who look most like them. Connected to data providers across every
vertical.
2. Prime the Mailbox
Before the mail piece hits home, your client’s brand is already in front
of the recipient — across their phone, inbox, and social feeds.
USPS Informed Delivery
A branded ride-along image delivered digitally before the physical piece
arrives. Recipients see your client’s message in their Informed Delivery
digest — coordinated with campaign timing.
Pre-Mail Digital Ads
Display and social ads served to the mailing list before the drop. Powered by
custom audience syncing to Google, Meta, and LinkedIn. The mail arrives warm,
not cold.
Mail Tracking Triggers
Using Intelligent Mail Barcode scan data, MindFire knows when a piece enters
the mailstream and approaches delivery. Digital channels activate
automatically — no manual coordination.
3. Capture Response
Every scan, visit, call, and conversation — tracked by name and
attributed to the piece that started it.
Personalized QR Codes & URLs
Every piece gets a unique QR code tied to the recipient. When they scan,
MindFire captures who responded, when, and what they did next. 60–70% of
responses now come through QR codes — up from roughly 30% before COVID.
The audience is already trained.
Landing Pages & Microsites
Personalized pages that greet recipients by name, show relevant offers, and
capture more about each lead with every visit — no long forms required.
Every interaction attributed to the mail piece.
Call Tracking
Dedicated phone numbers per campaign or segment. Calls are recorded,
attributed, and displayed in the dashboard alongside every other response
channel.
Inside Step 3
Make Your Mail Talk
A prospect scans the QR code on your client’s mail piece and starts a
natural voice conversation with an AI agent trained on your client’s
business — answering questions, handling objections, and guiding them
toward conversion. No app required. Every conversation is recorded,
transcribed, summarized, and attributed back to the mail piece.
It’s attribution you can hear. 4. Follow Up & Retarget
The mail piece is just the start. What happens next is automated — set the
rules once, and the platform handles timing, channels, and follow-up from there.
No Response → Digital Follows Up
When a recipient doesn’t respond to the mail piece, the platform
automatically triggers follow-up through email, display ads, and social
retargeting — timed to reinforce the original message. No manual
intervention.
Website Visit → Mail Follows Up
When someone visits your client’s website but doesn’t convert,
MindFire matches them to a verified postal address — and a personalized
mail piece goes out automatically. Digital triggers physical.
5. Prove ROI
Real-time attribution, not a spreadsheet delivered six weeks after the campaign
ended. By name. By list. By revenue.
The “Google Gets the Credit” Problem
Your client sends a mail piece. The recipient puts it down, picks up their phone,
Googles the brand, visits the website, and converts. Without attribution, Google
gets credit for the conversion that mail started. MindFire connects the dots
— so your client sees it was the mail piece, not the search ad, that drove
the sale.
Your clients see results in a branded, white-labeled dashboard — your logo,
your colors. Attribution from first touch to final conversion. Revenue attributed
back to the mail piece, the list, and the segment. Without that attribution, your
client’s next mail budget gets cut — and that lost print volume is
revenue you’ll never get back.
Wondering what getting started actually looks like? We built our partnership model around your bandwidth — not ours.
Your Platform. Your Brand. Zero Trace of MindFire.
Every dashboard, report, landing page, email, and SMS your clients see carries
your brand — not ours. MindFire is the engine under the hood. Your clients
never know we’re there, and that’s by design.
Trusted to Track What Matters — at Any Volume
From a single test campaign to millions of pieces a month, MindFire’s
platform scales with your clients’ mail volume. Every scan, every click,
every call, every conversion — tracked in real time across every channel.
See results across insurance, senior living, higher education, and more →
Built to Work With What You Already Use
MindFire plugs into your existing stack — your MIS, your CRM, your data
providers, your mailing platform. We don’t replace your tools. We connect
them and make the data flow.
Integrations
REST API, SFTP, Zapier, CloudConnect. Real-time or batch data sync with
Salesforce, HubSpot, Snowflake, and thousands of business apps.
Mail Tracking
BCC Software and SnailWorks integration for piece-level tracking from mailstream
entry to delivery confirmation.
Data Partners
Connected to identity resolution, lookalike modeling, and industry-specific data
providers across every vertical.
See the Full Platform in Action
From finding your audience to proving ROI — we’ll walk you through
exactly how it works for your business.